Template · PDF
The Editor Brief Template
The 7-section creator-to-editor handoff that drops revision rates from ~55% to 15–20%. Plus a feedback-phrasing playbook and 8 mistakes that cause re-edits.
Free templates & frameworks
The same briefs, checklists, and frameworks we use with paying clients. Drop your email below and we'll send any of these straight to you — use them on your own channel, share them with your team, fork them for your agency. We don't spam, ever.
Checklist · PDF
The 47-Point YouTube Channel Audit
Quarterly self-audit grounded in 2026 platform realities. Score honestly. The diagnostic at the end tells you what to fix first.
Diagnostic · PDF
The Retention Curve Diagnostic
A 2×2 field guide — Cliff, Slide, Plateau, Mountain. What each shape means about your hook, packaging, and edit. Includes a Shorts retention section.
Framework · PDF
The Hook Framework
Six cold-open templates plus a bonus seventh — each with a verified real-creator example (Kurzgesagt, Veritasium, Mark Rober, MrBeast, MKBHD, Johnny Harris).
Playbook + Tracker · PDF + CSV
The Thumbnail A/B Testing Playbook
Composition codes (FL-TR, FB, 3E, CB, PIC, …), a strict winners protocol, 2026 CTR benchmarks by niche, and a reality check on YouTube's Test & Compare. Tracker CSV included.
Calculator + Playbook · PDF + CSV
The Brand Deal CPM Calculator
2026 pricing reference — 15-niche CPM table, sub-tier ranges (Nano → Mega), real adders (whitelisting, exclusivity, perpetual usage), verbatim negotiation language, 8 red flags.
Workflow · PDF
The Repurposing Pipeline (1 → 10)
Turn one long-form into ten short-form posts across Shorts, Reels, TikTok. 2026 platform specs, watermark-suppression rule, −14 LUFS audio targets, 7-day cadence.
Guide · Web
The Complete 2026 Creator Guide
Every framework we use in one document — 5 chapters covering YouTube's roadmap, retention, viral ideas, monetization, and outsourcing.
Want a custom audit?
The free templates above are the same ones we use ourselves. But if you want our team to actually run the audit on your channel — pulling YouTube Studio data, scoring against the 47-point checklist, and giving you a written diagnostic — that's a paid engagement.
Channel audits start at $1,500 and take 5 business days. We'll send a Loom walkthrough and a written report covering your packaging, retention patterns, SEO posture, and the three highest-leverage fixes.
Request a channel auditWhat's included
- 47-point channel audit (custom-scored)
- Retention curve analysis on last 10 videos
- Packaging review (titles, thumbs, end screens)
- SEO posture review (search vs suggested mix)
- Top 3 fixes ranked by impact
- Loom walkthrough + written PDF
Bookmark this page
We add new resources every quarter. The next batch is shipping later this year — better thumbnail wireframes, a Notion repurposing dashboard, and the script breakdown framework we use on documentary content.
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