Video editing for course creators
Course businesses run on three video pipelines: launch content, evergreen funnel content, and curriculum production. They're each different. We've cut all three for course creators selling $97 mini-courses to $5,000 cohort programs.
The problem we solve
Course creators get stuck because their three pipelines compete for the same hours. Launch week eats two months of editing capacity. Curriculum updates lag because everyone's focused on launches. The funnel content that actually drives top-of-funnel awareness goes inconsistent. The unlock is a team that can run all three pipelines in parallel.
What we build for course creators
- Curriculum module editing. Talking-head + screen-share edits, structured for student retention, with branded lower thirds, consistent intros/outros, and platform-correct exports for Kajabi, Teachable, Thinkific, or your LMS of choice.
- Launch video production. Pre-launch content series, launch-week sales videos, and post-launch testimonial edits — all on a coordinated timeline so launches don't collapse production capacity.
- Sales video / VSL production. The 6–18 minute sales video that converts cold traffic into students. Tested structures, conversion-aware editing, optional A/B variants.
- Top-of-funnel YouTube content. Long-form educational content that captures search intent and feeds your funnel. The compounding asset that pays for itself across multiple launch cycles.
- Course preview / sales-page video. Short-form previews of curriculum modules, sized for sales pages and ad creative. The product demo for your course.
- Student testimonial production. Client interview editing, case-study video, and the social-proof content that lives on your sales page and in your launch emails.
The services that fit
- Video Editing — modules, launches, VSLs, testimonials
- Design & Branding — module covers, lower thirds, brand kit
- YouTube Strategy & Growth — evergreen funnel content
- Channel Management — publishing during launch + evergreen seasons
What clients say
"Mark Studios produces our course modules and our launch videos. We cut the launch-week panic by 80% — they're booked into the calendar months ahead and they hit dates."
Frequently asked
Yes — but we plan around launches. We need at least 6 weeks of lead time for a major launch (sales video + pre-launch series + launch-week content). Last-minute launches are possible at rush rates if our team has capacity.
Yes. We export for your platform-of-choice with the correct codec, bitrate, and aspect ratio. Most curriculum video lives on H.264 1080p with platform-specific audio peaks.
Yes — most course creator engagements are split: 60% curriculum and launches, 40% evergreen YouTube content. The evergreen pipeline is what makes the launch funnel less stressful over time.
Course creator retainers typically run $4K–$12K/month depending on launch frequency and curriculum cadence. Custom scopes always quoted in writing. Project-only engagements (one launch, one VSL) start at $3K.
Ready to talk?
Book a 15-minute discovery call. We'll talk through your situation, confirm fit, and quote a first project — all in one conversation.
Start a project