Case Studies

The work, in detail

Long-form breakdowns of how we've worked with creators and brands. The brief, the workflow, the obstacles, the results — written with the client's permission, with real numbers wherever they let us share them.

Homesteading Family thumbnails by Mark Studios
Family creator · Thumbnail & SEO

Homesteading Family

Thumbnail design, title strategy, and YouTube SEO driving 30%+ view growth on a 900K-subscriber homesteading channel.

  • Niche: Homesteading, family lifestyle
  • Engagement: Thumbnails + SEO retainer (~1 yr)
  • Outcome: 900K subs, +30% views past week
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Dr. Nick Norwitz — 720 Eggs video thumbnail
Science creator · Long-form editing

Dr. Nick Norwitz

Long-form science content for the Harvard-PhD/Oxford-MD creator — many of his most popular videos, including his long-running #1 most-viewed.

  • Niche: Metabolic health, nutrition science
  • Engagement: Editing + thumbnails retainer
  • Outcome: Multiple top-10 most-viewed videos on the channel
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Desi G
Lifestyle creator · Channel launch

Desi G

We helped Desi G launch her YouTube channel from zero. First video pulled 6.3K views with full editing, thumbnail, and visual identity from day one.

  • Niche: Lifestyle, day-in-the-life content
  • Engagement: Full-service launch + retainer
  • Outcome: Channel launched, 6.3K views on debut
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Testing Illegal Dark Web Hustles — 2.4M views — thumbnail designed by Mark Studios
Business & side-hustle creator · Thumbnail design

TheFinancialWolf

YouTube thumbnail design for Will (TheFinancialWolf) — including the cover for his #1 most-viewed video ever at 2.4M views, plus millions more across the catalog.

  • Niche: Business, side hustles, Turo, money
  • Engagement: Thumbnail design (no video editing)
  • Outcome: 2.4M-view top thumbnail, 3.9M+ across featured covers
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The shape of the work, across all clients

Every case study is different. The patterns underneath are surprisingly consistent.

30%+ Average retention lift on the first 5 videos with us
40%+ Average CTR lift after thumbnail rework
3x Typical publishing cadence increase on retainer
5–7 days Average long-form turnaround

Want to be the next one?

Most of our case studies start the same way: a Cal.com discovery call, a clear brief, and a small first project to prove fit. If you're publishing weekly or more and want a partner who actually moves the needle, let's talk.

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